Wix vs. BigCommerce vs. Shopify: A thorough comparison

Wix vs. BigCommerce vs. Shopify: A thorough Comparison

In view of our master research and exhaustive Wix versus BigCommerce versus Shopify web designer examination, we have accumulated an enormous measure of proof-based correlation information about these web designers.

The fundamental highlights were isolated into 8 gatherings which are the main consideration of the web designers examination. Looking at Wix versus Shopify versus Bigcommerce web designer plainly Wix has the most noteworthy in a general score of 9.10, while Shopify was assessed with 8.30 by and large rate. The third spot goes to Bigcommerce, it figured out how to get a general score of 7.90.

Also read: How to start an e-commerce business from scratch? A step-by-step guide for your online business! 

The consumer loyalty factor, which is perhaps the main assessment part, uncovered that Squarespace clients are the happiest with a star rating of 4.4. While Shopify's consumer loyalty score is lower - 3.9 stars (out of 5). Bigcommerce then again, has 3.8 stars in consumer loyalty and is left at the third spot. Both of these elements are likewise contrasted and the most famous, first-class web designer - Squarespace - has 9.80 ratings in the general score and a 4.9-star assessment in consumer loyalty.

Online sale is the current trend since it is the best way to reach many customers at the same time. In case your physical sales business is having issues, you can always try an online store. It is an excellent choice for store owners who are trying to reach a broad audience. Due to the popularity of e-commerce websites, there are many online platforms offering stores under various plans.

Are you looking for the best e-commerce platform to start your online store, and you are in a dilemma of which plan and from which platform to consider? If that's your situation, worry no more since this article got you covered. We will be explaining the top three best and most popular online store options you can choose.

This piece compares all the necessary details from features, hosting issues, audience, product listing, marketing, pricing, etc. The article will guide you as you start your online journey as a salesperson either in Wix, BigCommerce, or Shopify. Read on about these three e-commerce platforms.

Subscription plans

As you settle for any e-commerce platform, it is essential to consider the subscription plans available on all these three platforms.

Wix is the best option for people who are looking for a chance to start an online store for free. Among the three platforms, it is only one with a free plan. The free option may be limiting but, you can always opt for a better plan where you are in a better place financially. Also, other choices include a monthly fee of $23, $27, or $40. Note that it's essential to settle for the best plan as per your budget or preferences. Besides, the website provides the ratings according to your currency.

Shopify has no free plan. To launch an online store, you have to settle for one of their subscriptions. However, Shopify offers their cheapest plan at $9 monthly, which is manageable. Other programs include the $29, $79, and $179 option. Each option comes with its benefits, and the more expensive a choice is, the better the offers.

BigCommerce is another excellent e-commerce platform you can choose from, and like Shopify, it doesn't come with a free offer, and their first option is $29.95, which is a bit expensive compared to Shopify's first choice. Also, there are other more expensive plans, including the $79.95 and $299.95 subscriptions.

From the details above, you can tell that Wix is the best option for people with a tight budget since their highest subscription is $40. But for people who have the money, you can always check out other features.

Products attributes listing

The main reason why people get an online store is to list all their products and give them the exposure that they need explaining why the product listing feature is essential. And the best way to market these products is to define their attributes. However, these three platforms vary regarding the unlimited product attributes listing.

Wix and Shopify don't offer unlimited product attributes. Wix offers two attributes options, including color and size, while Shopify provides three features: color, material, and size.

However, BigCommerce is the best choice since its product listing is unlimited. The budget for BigCommerce is high, but you can define your product as précised as you want with the unlimited attributes listing. As you settle for any of the three options, you must consider the unlimited pricing attributes before deciding on any plan.

Mobile commerce

Other than e-commerce, there is mobile commerce which refers to all transactions completed via mobile devices. It is an advanced e-commerce setting that makes it possible to sell services anywhere and at any given time. This feature is pivotal if you own an online store. Lucky for you, Wix, BigCommerce, and Shopify all offer mobile commerce.

As you choose between the three e-commerce websites, you don't have to consider this feature since they all have it.

Inbuilt marketing

In a business, the marketing department is a crucial sector that plays a significant role in the customers who take an interest in your products. A great marketing team means selling your products to the people and getting the exposure that these items deserve.

Like any physical business, marketing is also critical for online stores. When you compare the three options above, you will realize that all of them offer inbuilt marketing. When it comes to marketing, you can settle for any option since they provide similar services.

Ease of use

Setting up an online store on various e-commerce platforms is something we often see people blog about on their sites. Why is that? Naturally, when you hear of building an online store, you picture that you need to invest in a technical expert.

But is that the case?

Lucky for you, these details are notions surrounding online businesses. Among the three options, Shopify and Wix are the easiest to set up with the help of an automatic prompt to guide you as you key in the details. BigCommerce is a great option and straightforward to use but not as simple as the other two.

If you are an individual businessperson with few skills and limited time, then Wix and Shopify is the better deal.

When dealing with Wix, all you have to do is register your account, choose your store design and later pick the template. Also, Wix will direct you as you set up and use your online store.

If you are a non-technical seller, then this option is just great.

Shopify also does a good job when it comes to the setup mechanism. The process is as simple as ABC since all you need is to create an account, choose your theme, customize your online store and start adding your products following the left-side menu. In comparison to other platforms, this sector is a five-star rating.

BigCommerce offers complex settings and features, but they are displayed in a friendly way to make them more welcoming. The design is modern, not to mention their help desk is friendly hence you can get all the help you need from the admin. Building an online shop is simple and is a good alternative for Wix or Shopify.

Preferred users

Before settling for any product in the market, it is no secret that you must consider who it perfectly matches. And the same cases apply when it comes to setting up online shops. From the features of all these e-commerce platforms, you can tell that they differ since they have their target audience.

Wix preferred users include people who need a functional website to operate solely efficiently and an e-commerce component to match their work. Shopify is an excellent choice for newbies and professionals. Beginners like this platform because of its friendly platform thanks to the automatic prompts that take you through the whole setup process.

Professionals can utilize the many options and settings it offers. In case you prefer a friendly store that has essential business tools, Shopify is the best option.

Like the subscription plans suggest, the BigCommerce option is an excellent choice for big firms and corporations.

Why is that? This platform offers business tools that deliver outstanding performance on big installs. Also, the unlimited product attributes listing makes it the home for all companies.

Hosting your online store

Another issue to keep in mind when opening an online store is hosting. When it comes to hosting, Wix, BigCommerce, and Shopify all come with free hosting options. Therefore, as you consider which plan to choose, let hosting not be an issue since all three have free hosting services.

Designing of your online store

As you think of opening an online store, you always know what you would like your shop to look like. And lucky for you, all these three e-commerce platforms leave the designing sector to the clients where you are in charge of your online store's look. Wix offers many professional templates allowing you to settle for the best design.

Shopify comes with many themes where some are free or paid, which nails down to your budget. Choose a theme that suits your work, taste, and, most notably, that matches your budget. Also, if you are a professional, the platform has room to edit CSS and HTML directly.

BigCommerce may be the most expensive, but a few more dollars are worthy of what you receive. It features several design options, including point and clicks tools, themes, and you can code your theme on the site using the HTML/CSS editor. This choice is best for people who are good at coding and love personalizing their design to look as they imagined.

Lets go through Wix, Shopify and BigCommerce: All the platforms in a detailed way!



Wix.com provides a world-class platform to over 200 million users worldwide, empowering anyone to express themselves and build their online presence. Whether you’re an entrepreneur, designer, developer, musician, photographer, or restaurant owner, you’ll find specialized features to create a professional website and manage your business.

We’re continually developing new tools to enable you to succeed. Ascend by Wix provides you with an all-in-one business solution so you can connect with customers and automate your workflow. With Wix Stores, you can sell your products and get paid online. Design a customized logo using Wix Logo Maker to establish your own brand and discover a complete set of SEO tools to help you compete in organic search. Create promotional videos in seconds using Wix Video Maker and share your story with your online community with a Wix Blog.  Build advanced web applications using serverless computing and hassle-free coding with our open development platform, Velo by Wix.

Type: Public

Founded in: 2006

Headquarters: Texas, Austin

Founders :

  • Avishai Abrahami
  • Nadav Abrahami
  • Giora Kaplan

Revenue: US$1 billion

Number of employees: 4000

Website: www.wix.com


Top Reasons For Choosing Wix

 Wix is a free, user-friendly, website-building platform. Our intuitive technology and powerful built-in features give our users the freedom to design professional websites with ease that look amazing on any device.

Wix is more than a website, though. We offer a complete set of tools to build your online presence, from getting found on search engines to building your business.


Creation for all

Our easy-to-use editors allow you to create your site just the way you want. These are the 2 most common ways to create:

  • Start from scratch with a blank template or open any designer-made template in the Wix Editor. Then use drag and drop technology to add elements (e.g. images, texts, contact forms, etc.) and place them wherever you want on your site.
  • Try our automatic site builder, Wix ADI (Artificial Design Intelligence). After asking you a few questions about your site and your style preferences, Wix ADI then creates a fully designed site with custom content and images built in for you.


Wix is free

Normally, the cost of building and maintaining a website using a professional programmer would run hundreds or thousands of dollars. Wix was designed so that anyone with a computer can build their own website—free of charge.

You are welcome to use Wix for free, for as long as you wish, and to create as many sites as you want. To get even more for your website or business, you can upgrade to one of our Premium Plans, which allows you to connect your own domain, remove Wix ads, accept online payments, and more.


Wix has something for everyone

No matter what you came to Wix to create, we have the custom designs and tools ready to help you make it happen. Find website templates designed for a range of topics and industries, from online stores to consultant agencies, and from portfolios to personal blogs.

Each template is created by designers at Wix, who use thorough market research to add the most useful built-in features for the topic at hand, plus all the latest styles.

Add what you need to your website with the App Market, which offers over 250 professional solutions you can use to customize your site. Find powerful business tools to help you collect leads, analyze visitor traffic, engage with clients, and more.


Getting started is easy

Read our getting started guide or choose a template and start building your online presence.

 Also read: Other E-commerce Platforms/Marketplaces Vs Your Own E-commerce Site: Which is Better?


BigCommerce is a public technology company and provides a SaaS e-commerce platform. The company was founded in 2009 and has 600+ employees with headquarters in Austin, Texas. Its features include customer groups and segmentation, search engine optimization (SEO), web hosting, and more.

Type: Public

Founded in: 2009

Headquarters: Texas, Austin

CEO: Brent Bellem

Revenue : 112.1$ million

Number of employees: 600

Website: www.bigcommerce.com


Why use BigCommerce 

BigCommerce lets you manage your products, orders, and customers like a pro

Besides offering an easy-to-use interface, BigCommerce provides the most intuitive dashboard for managing products, orders, and returns. It lets your customers enjoy advanced filtering options based on brands, categories, reviews, pricing, etc. Features like ‘Quick Search Bar’ lets you easily access and manage your products on the fly.

Handling volumes of customers is easy peasy with BigCommerce. The customer-centric platform allows you to segment your customers into different customer groups based on the pricing, promotions, product access, and curate your store information tailored to the customer groups. (You don’t have to maintain another eCommerce store to feature different prices for different customers!)


BigCommerce is SEO-ready

In an increasingly competitive space, thriving your eCommerce business successfully is no mean feat. Optimizing your store to meet the dynamically changing algorithms of the search engines becomes a mission-critical step to drive your eCommerce growth. The best thing about BigCommerce is that it follows the most up-to-date SEO practices. In addition to different SEO-friendly features like auto-optimized titles and URLs, the platform lets you add keyword-rich information manually in the SEO field.


BigCommerce’s mobile-friendly themes and templates do all the selling

There is a wide variety of themes and templates (both free and paid ones) for you to choose from. BigCommerce also promises that the updates for these themes are free forever. All these themes are 100% responsive and come in 10+ categories. With these themes and templates that work great on all mobile devices, you can optimize your shopping carts extensively and improve your purchase rates. It is studied that more than 71% of the shopping cart abandonment happens on poorly-optimized mobile pages.


BigCommerce has got you covered with 24/7 Customer Support

BigCommerce has one of the most hospitable customer service teams that leave no stone unturned to pull things off for you. What matters more than the appealing features is the timely help rendered to you when you are in need of quick support. Here’s what makes BigCommerce’s customer support rewarding:

  1. Shorter wait times
  2. Dedicated expert support
  3. Express routing for enterprise customers
  4. 24/7 access to support team
  5. In addition to these support features, BigCommerce also offers coaching, training, and instructional support for businesses of all sizes.


Selling and beyond: BigCommerce offers built-in marketing tools and analytics

The key difference between the other platforms and BigCommerce is that you need to integrate the third-party analytics platforms or add-on legacy tools with other eCommerce platforms whereas with BigCommerce it is a built-in feature.

Here are some of the salient features of the marketing and analytics enablement in BigCommerce:

  1. You can sell gift vouchers.
  2. Offer exclusive cart-level discounts.
  3. Auto-generate and validate coupon codes.
  4. Launch and publish email marketing campaigns.
  5. Along with these features, you have rich analytics enablement also that lets you draw impactful business insights that are data-driven and improve your conversion rates based on performance benchmarks.

These are just a few of the umpteen number of reasons that answer why BigCommerce is better than any other platform. If you are looking for an eCommerce platform that guarantees performance and outcomes, BigCommerce comes as a reliable and powerful choice for optimizing your business. Want to know what BigCommerce cost is? Here is an insightful read for you that talks in detail about the cost involved in BigCommerce Site development.

Also read: 21 Best e-Commerce Platforms for small businesses and startups to Sell Products Online Without An e-Commerce Website?



Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. Shopify offers online retailers a suite of services including payments, marketing, shipping, and customer engagement tools.

Type: Public

Founded in: 2004

Headquarters: Ottawa, Canada

CEO: Tobias Lütke

Revenue: US$2.93 billion

Number of employees: 7000+

Website: shopify.com

Why use Shopify

Detailed Shopify Admin

In the backend of your Shopify store, you’ll find a whole range of reports and features that help you understand how your online store is performing. You can view the number of orders at a glance. You can find your best-performing product pages. And you can even watch a real-time view of your website visitors to see what stage in the funnel they’re in. Shopify is a comprehensive tool for an online retailer, allowing you to get an in-depth understanding of all of your online store’s details.


Free Features

If you’re building a new website, you probably need to pay for a theme (the design/look of your website). But on Shopify, a free theme is loaded onto your store automatically that you can start customizing any way you want. This is why Shopify is ideal for beginners wanting to dive in or play around to see what the possibilities are. You even have the freedom to customize your website to suit your branding style. You can choose free fonts (already installed on your store), or change up the color scheme, add your own photos, and more. There are also thousands of e-commerce-themed stock photos you can choose from taken by Shopify photographers. You can find them in the “free images” section of your Shopify theme. The other option is to send your items to a professional photography service. Besides all of that, you can take advantage of the various Shopify tools and build a better, more powerful website.


Shopify is on a Cloud Network

When I switched from WooCommerce to Shopify, my favorite pro was that my website would be on a cloud network instead of a server. Anyone who has ever paid for a server knows very well that they crash at the wrong times, making you lose a lot of money from downtime. Servers often crash on Black Friday or during big events. If you share a server (which is what most new entrepreneurs can afford), you kind of has to hope that the other websites aren’t as popular. By being on a cloud network, the odds of your website being down are rare, allowing you to run your business with ease. And this cost is bundled into your subscription, making it one less thing to worry about.


There’s a Plan for Everyone

Let’s be honest, there are costs associated with running a business. You’ll need to pay for products, marketing costs, new domain, and of course Shopify. But Shopify has a pricing plan for everyone. If you’re on a really tight budget, you can pay for Shopify Lite for only $9 a month. If you’re looking for white-glove service, you can use Shopify Plus. You can move through the plans as your business grows, too.


Tons of Apps

There’s literally an app for almost everything in the Shopify App Store. You’ll find countdown timers, image background removers, product sourcing apps like Oberlo (that’s us), and so much more. While there are a lot of paid apps, there’s also a bunch of free apps in the store. Adding an app to your website isn’t necessary. But if you’re looking to add products to your store, consider checking out the Oberlo app (the Explorer Plan is free and includes up to 500 products on your store).

Also read: What is E-commerce Marketing? Everything you need to know about E-commerce Marketing?

Overall comparison of 3 sites

See the more far-reaching versus Wix web designer versus Shopify web designer versus Bigcommerce web designer specialized examination beneath.


Overall score -   9.1 / 10

Most suitable for - Very versatile

Ease of use - 4.7 / 5

Verdict - Customisable and easy to use.

Value - 5

Features - 3.7

Performance - 3.9

Ease of Use - 4.2

Design & Themes - 4.7

Integrations - 3.5


  • Tons of Free, Amazing Themes
  • Simple to Use and Set-Up
  • Includes Marketing Automation


  • Poor SEO Performance
  • Weak Upselling Capabilities
  • Weak Integration with Amazon



Overall score - 7.9 / 10

Most suitable for - Most suitable for e-commerce

Ease of use - 4.0 / 5

Verdict - A great options for anyone who wants to build an online shop

Value - 4.0

Features - 3.9

Performance - 4.5

Ease of Use - 4.8

Design & Themes - 3.8

Integrations - 4.2


  • Flexible and scalable.
  • Excels with multi-channel selling.
  • Strong SEO Performance


  • Inconsistent loading speed.
  • High volume stores pay more.
  • No 1-Click Selling


Overall score - 8.3  / 10

Most suitable for - Most suitable for e-commerce

Ease of use - 4.1 / 5

Verdict - Amazing Sales Tools and Features

Value - 4

Features - 3.8

Performance - 3.9

Design & Themes - 4.0

Integrations - 4.6


  • Fastest Load Time
  • Super Easy Set-Up
  • 1-Click Selling Apps Available


  • Weak at SEO/Content Marketing
  • Checkout Not Customizable
  • Apps Are Expensive



The Wix website builder vs Shopify website builder vs Bigcommerce website builder comparison revealed that Wix beats Shopify & Bigcommerce in many important website builder quality fields. However, there’s an even better website builder alternative for you - Squarespace. According to our evidence-based analysis, Squarespace exceeds other website builders by a far & has the highest overall rating.

Wix, Shopify, and BigCommerce e-commerce platforms are among the most popular and well-rated business tools globally. And from the details above, you can tell why they are options many people consider.

If you are new or an avid player in online store selling, it is crucial to view all the facts above to get a perfect store that suits you. All three options have their strengths and flaws, and you have to settle for the one that suits your work.