Other E-commerce Platforms/Marketplaces Vs Your Own E-commerce Site: Which is Better?

A thorough comparison based on the pros and cons of whether you should have your website for an online business or use any other e-commerce platforms for this.

Other E-commerce Platforms Vs Your Own E-commerce Site: Which is Better?

From the vendor's perspective, there is a whole lot of internet business and business focus decisions to investigate. This choice can, in any case, give off an impression of being correspondingly empowering as overwhelming. Especially to those business visionaries who have no previous contribution to selling on the web.

One of the most broadly perceived troubles shippers face when they have to take their things on the web – explicitly, whether or not it justifies selling your things through an electronic business versus business focus.

In the maze where there are different stages and blends, to find one is reliably not a straightforward choice. The decision to pick between a business community and a website has been chitchatted since the time these decisions were envisioned. The spending plan isn't the primary factor, there is a huge gathering of others that ought to be penniless down before deciding to pick.

Here is a complete guide that will empower you to choose where to augment the profits selling on a marketplace or selling on your own website.


  1. Marketplace selling or selling on other e-commerce platforms
  2. Advantages of multiple e-commerce platforms
  3. Disadvantages of multiple e-commerce platforms
  4. Our personal views and recommendations before you opt for another e-commerce platform
  5. Website Selling/Your own e-commerce website
  6. Advantages of your own e-commerce site
  7. Disadvantages of your own e-commerce site
  8. Tabular differences
  9. Wrapping up

Marketplace Selling or selling on other e-commerce platforms

The marketplace is an outsider internet business webpage where various merchants list various classifications of items and administrations for purchasers to purchase from. The business exchange is handled by the marketplace as is the satisfaction done by it. At the same time, commercial centers charge a specific measure of expenses.

In this way, when purchasers visit any commercial centers like Amazon, Flipkart they discover an item and buy independent of the name of the merchant. Be that as it may, they examine different variables like value, surveys, and notoriety. Be that as it may, to a great extent, purchasers rely upon the picture of the marketplace.

Advantages of multiple e-commerce platforms

1. Low Speculation

Selling on a marketplace is a minimal effort issue in contrast with the individual website. Making, maintaining, and keeping up a website needs a specific measure of cost.

In any event, when you utilize a web-based business stage that permits making and overseeing the web stores, there is an expense yet a slight one.

Be that as it may, this isn't needed while utilizing a commercial center. The whole Infrastructure and IT uphold are dealt with by the commercial center.

2. Play on the Dependability of Your Marketplace

any noticeable marketplace has a tremendous client base that is decisively why individuals shop here. A rumored website has traffic on it. Regardless of whether no one knows you, that is all right. Clients will even now purchase your items as they are worried about Marketplace's notoriety.

3. Marketplace deals with SEO

Since commercial centers are into the business, they have an entrenched SEO and SERP notoriety for their item class pages. They surely score over individual websites with regards to social affairs more eyeballs for your items. As it were, you can say that you, as a merchant don't have to consume assets in producing traffic or eyeballs.

4. If Strategy Pages aren't Your Cerebral Pain

Built-up commercial centers as of now have a plainly characterized arrangement for everything, directly from transportation to arrange satisfaction or dropping.

Commercial centers improve the shopping exchange just as the experience, consequently, making it a lot simpler for you to begin working together there.

5. You can sell anything

These platforms are compatible with anything that you sell be it physical goods or digital goods. This also makes it very popular for being used and opted by so many entrepreneurs.

Physical products as well as digital products like subscriptions and digital downloads also are sold.

Disadvantages of selling through other e-commerce platforms

1. Marketplace Charge Selling Expense

indeed, there aren't any free snacks in a commercial center. All things considered, they don't do any foundation by selling your item. Let's face it, you are on a marketplace as a result of specific reasons and commercial centers know about it.

Thus they charge. Presently what you pay is absolutely their call. They may take a fortune. You need to part away. Charges additionally rely upon the kind of item and classification.


2. Face the Extraordinary Competition

you are in good company shark there. There are many like you and brain it some might be greater than you from different perspectives. The road is full, and there is a savage rivalry.

Standing apart from the group is troublesome and requires some serious energy before it is accomplished. Marketplace additionally plays the showcasing game.

Despite the fact that they have all around characterized SEO, yet to get your website on the highest level, now and again it turns into a cash game. Nowadays, Marketplaces have 'Supported Category', i.e. pay to be on the top.

On the off chance that your items aren't there, getting business gets testing. Regardless of whether you pay, there is no assurance that the purchaser won't proceed onward to your rival.


3. No Marking and Client securing

the marketplace doesn't help in upgrading client faithfulness and better review. You may always be unable to make marking for your website in a commercial center. You simply stay one of the organizations and your items are only one of the items.

Many brand cognizant organizations don't favor selling on Marketplace as there it's somewhat hard to clarify the qualities of their items. You don't get space to talk about you and this is a significant large issue.


4. Doesn’t allow extreme customization

When you use other e-commerce platforms they do allow you to use their already functional and user-friendly templates but you don’t get the opportunity to make a high level of changes to it as you don’t have the access to their software program.

If you wish to make a change that might be very user-friendly for your site and would enrich customer’s experience, then it might get a little fretting for you as you won’t be able to make extreme changes to it and they don’t facilitate that.


5.Other e-commerce platforms are not that good for B2B services

The SaaS platforms have become more like B2C platforms which more or less caters only to the customers, so even if you sell any product/service of businesses then also it won’t get the opportunity to turn out as well as it could have if built on a customized website.

There are many different sorts of facilities that B2B offers that are quite different from what is offered by B2C, so not all e-commerce platforms can offer you that and if they are offered they don’t function/perform that well.


Our personal recommendations and views before you opt for other e-commerce platforms

While these platforms have a great opportunity for startups with low capital but they do have expenses to be incurred.

Not just that it’s less customizable to some extent but it also doesn’t ensure you have great hosting for the platform you are using except for Shopify which has great hosting and also has quite a good number of customizable themes.

So before starting out do research well about the various e-commerce platforms you can use and which one would be the best for you to make great profits.

Also, you need to keep in mind the high level of competition and your need to put in every bit of effort for marketing so that you do make a place of your own.


Website Selling

Basically, E-Commerce websites are associated with internet selling of products and ventures and accepting installments incomparable style.

Internet business websites are made through different sources-Open Source, Customized, and online business stages. Certain organizations are offering E-Commerce Platform as a SaaS item. For our further information, we will examine here about the E-Commerce websites that are constructed utilizing the E-Commerce Platform.

Benefits of having your own E-commerce platform

1. Better Control, Better Power

Your E-Commerce websites are completely constrained by you. Be it the look and feel plan, format, substance, or route, everything is in your control.

In spite of the fact that your website is made on an E-trade stage, you run it. The client knows about your reality. Your notoriety and your items welcome the client on your website. You oversee it from start to finish.

In this way, the achievement or disappointment lays on your shoulder. Consequently, cause it in the same class as it can be with the goal that the client encounters a 'stunning' factor when she or he visits.

2. Your USP remains standing out

When starting out a business, you have to think of how different you are from your competitors and what extra can you offer them so that they shop from you always.

But when you sell through other e-commerce platforms there hardly any chances of people noticing your USP and making a decision to BUY only from you.

There are so many similar brands for the same product that your own product’s uniqueness wouldn’t even have a chance of standing out from the others.

3. Your own brand recognition and control over the decisions

It takes time to grow your own business be it on your own e-commerce website or any other platform. But once you have strategically planned out and taken actions on your promotional techniques, you will witness your brand gaining recognition and momentum in the industry that you are in.

Also since you would have absolute control over your business, all the decisions that you are going to take would be in alignment with your own growth and success which will surely bear fruits in the long run.

Moreover many times entrepreneurs are trying out so hard, building up strategies for SEO, advertisement, and marketing and still fail to get brand recognition and even the success that they wanted.

4. More loyalty of customers towards your Brand and returning customers

When your own site gains the momentum there is no way a customer wouldn’t return only to your brand to buy a product.

If you were able to give the customers their desired products with the utilities expected by them, the after-sales service it helps them create loyalty towards you.

Promoting your website and building this relationship wouldn’t be too tough even when you start out with your own website. You start it by

  1. Join forums and get active in discussions on Quora to engage with the public
  2. Tell people about your brand, your products through blogs and newsletters

5. Cuts out the cost of shopkeepers/retailers/middlemen

Selling through other e-commerce platforms doesn’t mean that your costs are cut, there are still so many costs that you need to incur like the monthly subscription fees, warehousing, transactional costs, and even some commissions after the sale.

But when you sell through your site the commissions for sale and the fees of listing cuts out and you get the maximum cut for the product sold.

No matter the initial cost of laying the business may be a little high but it ensures more return in the long run.

6. Once it starts growing, money starts growing bigger too

And as it’s discussed that the extra expenses would be cut out which will maximize your profits per sale, which means that as your e-commerce business starts to grow you will gradually find yourself amassing more money and more expansion in your venture.

Also, a fact that’s known but hardly given much importance is that when you have your own site you start to make your own place in the global market. This means that once it starts growing when you start ranking for keywords and there’s a high level of traffic on your site, you gain nothing but an enormous amount of money and growth in your business.

7. Openness to Client Bits of Knowledge

The client's conduct on your website is better checked. You can record the exchanges, perusing history, normal estimation of the request, time spent on each page of your website, change designs history, and different perspectives. As such, directly from the go, you know about how clients act on your website.

Further, you can catch the information of clients that help you in improving the buy choices and purchasing behaviors. Generally, you can improve your chances.

There are following things -

SaaS-based websites are equivalent to your own. Or maybe, they are a stride ahead as they offer you numerous administrations that would cost you a fortune were you to make your own altered.

Putting resources into a website is one-time speculation that is spread over a number of years. You are liberated from offering the edges to the commercial center.

This means that with some useful plugins and advances settings to your e-commerce websites, making it highly customer-friendly.

Consequently, you pocket more income and get various highlights that are loaded down with the wellbeing and security of your website.

Configuration Advertising Efforts

It helps in improved client dedication and better review, and you can get the client cooperation. Subsequently, you can plan the missions. You can contact the clients, you can run referral plans, you have start unwaveringness programs, and cross tie-ups thus numerous different things can be arranged.

It encourages you in focusing on your crowd in different ways. Google Ads, Facebook advertisements, and even Instagram focusing on help you with leads. All these aren't conceivable in the commercial center.

Cons of selling on an Online Store

obviously, it's your website; you need to pay for setting up and keeping it perfectly healthy. In addition, there are some running expenses. Nonetheless, there is an expense in SaaS oversaw internet business gateway; however, it is not exactly the redone website.

After knowing the fancy advantages of having your own site, it becomes quite easier to gain the confidence to start with your own e-commerce business as well.

However, it is better to also know the disadvantages as well so that you are able to equip yourselves with adequate knowledge to combat them.

But for you to not lose hope, I have also told the ways you can deal with those problems as nothing is impossible, right?

1. Showcasing Systems Sucks Time

since you are the driver of your website, one can say that it is your duty. Discovering watchwords, formulating advertising efforts, advancements, and different things you need to deal with the whole show. Likewise, you require a lot of devoted labor for it.

How to solve this problem?

Well yes, you need to showcase your venture and brand in the eyes of the public but you are liberated from this weight in a commercial center.

Be that as it may, since you have the applicable information, you can have the equivalent with some showcasing specialists and stay zeroed in on advancing your website. In spite of the fact that it's a con however it very well may be transformed into quality.

When starting out alone or small, you have weapons like SEO and Inbound Marketing to shine out and slowly your brand will start ranking on Google and hence lead to sales and revenue.

2.The site can crash anytime

many site owners face the problems of having their sites crashed which leads to customers dropping out and losing the trust that was just starting to build out.

Cheap hosting programs can cause this phenomenon to happen.

This happens when there are a lot of visitors falling on your website and then it might crash. The surge in traffic may take place when you run any ads and then there is heavy traffic to your site.

This can also happen when you have a lot of plugins on your website which you don’t use.

How to solve this problem?

This problem is very common because the entrepreneurs don’t spend on a proper hosting and get their websites hosted on very cheaply, which leads to the site crashing.

The best hosting for e-commerce platforms is Bluehost as it makes it very easy to not just get your website built up but also start running. It has reliable servers and has some pleasantly surprising security features at a very budget-friendly plan suitable for all businesses. Therefore you can rely on it for your security, backups, databases, metrics, and your files.

But for a better comparison and insights on how to choose the best hosting for your e-commerce business read: 7 best hosting for e-commerce sites

3. E-commerce can get highly competitive

There are millions of websites that are made every day and standing out differently and ranking for a keyword might get a little tough and especially when you are just starting out.

Also, similar websites that sell the same products have some dominance in the market as they are there for a very long time. So making your place in the industry will charge a lot of your efforts and time.

Also going out for a niche that has a lot of future prospects would make you discover how much already the market is already saturated.

How to solve this problem?

The saturation in the industry is quite a problem and the high competition and the drive to rank for keywords is really tough. But that doesn’t mean it can’t be done.

As it is always told, when you are there in the market offer people the best products, services and follow social media strategies, content engagement, and SEO.

Resolving this problem can be done through inbound marketing where you solve the issues of getting your target audience and keeping them with you.


4. The customers need to know the answers to various queries

Customers can be impatient and need to know the answers related to different products before buying. They would bounce out of your site without proper knowledge about your product and thus it would lead to no sale and low conversions overall.

Customers would then prefer to buy it from more authoritative sites where there’s a guarantee of their money being in the safe hands and their products being delivered to them.


How to solve this problem?

Products related queries need to be addressed to the customers then and there itself otherwise it could lead to customer dissatisfaction, loss of brand loyalty, increased bounced rate of your site, and altogether low or negligible conversions

The following are the ways to solve the customer’s concerns related to a product

  1. Write blogs educating your customers about your products its features and benefits. This will build their trust in the brand and products reading which they will also know how to use it
  2. Make videos informing about your content and let your customers believe in it. Market it on social media and let the targeted set of the audience see it
  3. Start e-mail marketing where you can strategically send the right emails to the right audiences
  4. Install the live chat plugin so that you can have quick conversations about your product related queries and this may lead to quicker sales

5. The manufacturing, handling inventory and warehousing, shipping is a cause of concern

This is one of the biggest pains when it comes to starting an e-commerce business and especially when we are at the start and starting afresh.

People get scared of its enormity and either quite their decision of having their own online business or they would opt for a different niche which might fall in an industry which is far more saturated.

But when you are in the real business and have the true business acumen, you will not want to be quitting and running away from your ambition to have your e-commerce business but rather you would opt for cost-effective ways to tackle this problem.

How to solve this problem?

Manufacturing- manufacturing doesn’t always mean having your own mini-factory and incur the high costs of producing your own goods. You can contact manufacturers locally around your area or search for it on Google and you will find so many people doing this job for you at a better rate.

Also, you might be advised by some to go for global manufacturers but I wouldn’t recommend that to you as it will cost you a lot of money as they charge quite a lot, and also you wouldn’t be in touch with them closely to keep a quality check over the goods.

You can work with them closely and also keep a quality check. And your problem is solved!

Warehousing and managing inventory- when starting out, the orders that you are going to be receiving would be quite small as compared to what you will receive later. So for the beginning phase, you can have your manufactured goods delivered to your home or office place and it can be shipped right from there.

When the business grows much bigger, you will have to opt for a cost-efficient way of managing and storing inventory is the best way for start-ups to deal with this problem. Cross-docking and wave picking is the best way to do it.

Cross dicking simplifies the warehousing and distribution of products for many companies. For e-commerce companies, it is often used for just in time manufacturing where supplies are delivered where they are needed so that there is no excess storage.

Or go for cluster picking as an easy method to start with if you want to make your warehouse suitable for e-commerce and make it cost-efficient. It focuses more on picking items instead of orders, in this method a single picker would collect several orders at once and place them in separate carts to avoid faults.

Shipping- Shipping is not that great of a problem as you can use a third-party logistics company for this purpose and this option is one of the cheapest options to go for as it these companies have a lot of bargaining power and can settle at lower postal rates.

Ecommerce V/s Marketplace – Key Differences to consider



Other eCommerce Website

Your Own eCommerce Website



The target audience is larger as marketplaces provide a great choice.

The store owner needs to attract traffic to the website.



Support sellers’ marketing efforts through attracting, nurturing, and engaging leads on the site.

The seller needs to take care of lead generation/nurturing him/herself.



       Don’t run inventory.


 Ecommerce sites run inventory.




Quick to set up. In most cases, you can do so in a day or less.

You set up the entire site yourself; it can be time-consuming upfront.



Charge commissions (usually between 5-15%); some charge for membership. Low or no costs upon setup.

No commission; seller pays for hosting/maintaining the site online.

Wrapping Up

Both selling on the commercial centers and your online shop could be productive. All things considered, the two methodologies have their focal points and downsides.

Selling on commercial centers won't assist you with building your image mindfulness and increment dependability among clients.

The improvement of an online store could be expensive. Another battle is to pull in target traffic to the internet business site.

With new modules, there is no compelling reason to choose where to sell. Web-based business reconciliation permits posting items from your online shop to the most mainstream commercial centers.

Having the option to list these business sectors is a superb answer for those, who need to get a critical benefit while building up your image. The best spot to sell online will vary from retailer to retailer contingent upon their items, needs, and objectives. Every individual commercial center and online business stage has its own one of kind differentiators and disadvantages.

There are additional financial expenses related to both. Commercial centers can charge a wide scope of expenses, for example, posting your items and taking a level of every deal. Numerous web-based business stages that assist you with building a site charge a month to month facilitating expense. You can likewise spend a huge sum on advertisements for each, just as on dealing with your online business transporting.

At the point when you need to pick any of the two, look what fits best to your needs and spending plan.

Examine whether your item is specialty or general. In case you're quick to get whatever number of eyeballs as could reasonably be expected on your item and don't as of now have any spending plan accessible for SEO or paid to promote, at that point think about selling your items on commercial centers.

In any case, in the event that you are brand cognizant, need to make major decisions, hoping to play long innings, and need to augment the profits at that point claiming a site on the SaaS stage is without a doubt the best answer for you.

Yet, hang tight, there is another way as well. It's having both the alternatives work inseparably. You can have your item in the commercial center and furthermore, you can get your site working for you. You need to choose the asset usage on both alternatives.

Notwithstanding, over the long haul, as examined above, having a SAAS overseen online business site scores over choices and it's in every case better to be in charge.